REACH PEOPLE WHO HAVE ALREADY VISITED YOUR WEBSITE
Site Retargeting allows advertisers to show digital ads to people who have previously visited a website. It keeps your brand in front of potential customers after they leave, helping bring them back to the site.
HOW IT WORKS
- VISITOR ARRIVES: Someone visits your website and interacts with your content.
- AUDIENCE IS BUILT: An eligible visitor is added to a retargeting audience using Simpli.fi’s tracking technology.
- VISITOR LEAVES: The person leaves your website without necessarily completing a desired action.
- ADS FOLLOW UP: The visitor can later be shown your ads across eligible websites, apps, and other digital inventory.
COMMON USES
- BRING BACK WEBSITE VISITORS: Reconnect with people who visited your site but didn’t convert.
- PROMOTE SPECIFIC PRODUCTS: Show relevant ads based on the visitor’s previous interaction.
- GENERATE LEADS: Encourage visitors to return and complete a form, call, or other action.
- INCREASE BRAND RECALL: Keep your business visible after someone leaves your website.
WHY USE SITE RETARGETING?
- Already Engaged — Reach people who have demonstrated interest by visiting your site.
- Reinforce Your Message — Keep your brand visible after the initial visit.
- Drive Return Visits — Encourage potential customers to come back.
- Support Conversions — Give visitors another opportunity to take action.
- Measurable — Track impressions, clicks, conversions, and other campaign results