REACH PEOPLE WHEN THEY ARE ACTIVELY SEARCHING.
Google Search Ads place paid advertisements in Google search results when people search for products, services, or information related to an advertiser’s keywords.
HOW IT WORKS
- CHOOSE KEYWORDS: Select the searches and phrases relevant to your business.
- CREATE YOUR AD: Write headlines and descriptions designed to match what people are searching for.
- TARGET YOUR AUDIENCE: Control factors such as location, language, device, schedule, and audience signals.
- PAY FOR RESULTS: Search campaigns commonly use pay-per-click (PPC) bidding, meaning advertisers typically pay when someone clicks the ad.
WHY USE SEARCH ADS?
- High Intent — Reach people actively looking for a product or service.
- Keyword Control — Target specific searches.
- Location Targeting — Focus advertising on selected geographic areas.
- Measurable — Track clicks, conversions, calls, and other actions.
- Flexible Budgeting — Control campaign budgets and bids.
BEST FOR:
- LEAD GENERATION
- SALES
- PHONE CALLS
- LOCAL SERVICES
- HIGH-INTENT SEARCHES
THE BOTTOM LINE: Google Search Ads put your business in front of people who are already searching for what you offer.